The current HR landscape is failing to deliver on its promises. HR providers in Ireland are falling short in their duties, and the industry has also become too template-driven, with providers opting for a 'one size fits all' approach that neglects the unique needs of the business.
The current HR landscape is failing to deliver on its promises. HR providers in Ireland are falling short in their duties, and the industry has also become too template-driven, with providers opting for a 'one size fits all' approach that neglects the unique needs of the business.
This generic advice is proving ineffective against the rise of modern-day HR challenges, such as AI integration, HR compliance, and remote workforce management. It’s clear that a new approach is needed, one that puts expertise, innovation, and human connection at its forefront.
That’s why we created PurpleTree. With our collective expertise in law, HR, and workplace relations, they’re determined to bring a disruptive and expert-led approach to HR consultancy with cutting-edge software that will revolutionise the current state of the industry.
We're not just another HR provider, no, we're a forward-thinking partner that has your back!
Director & Employment Law Consultant
Bill is a Director at PurpleTree and leads on employment law. When a client is facing a WRC claim, a Labour Court hearing, a difficult dismissal, or any situation where getting it wrong carries real legal and financial risk, Bill is the one providing the advice and, where needed, the representation.
He advises Irish employers on the full range of employment law matters: contracts, dismissals, grievances, workplace investigations, restructuring, and compliance with the steady drumbeat of new legislation. His approach is practical. Clients get a straight answer on where they stand, what their options are, and what he'd recommend they do next.
General Manager
Amanda runs PurpleTree's day-to-day operations. She oversees how clients are looked after, manages the team, and makes sure the business delivers on what it promises: responsive, practical HR support that doesn't feel like a call centre.
She works directly with Irish employers on the operational side of HR: contracts, policies, compliance reviews, and the everyday issues that come with running a business. When something needs senior legal input, Amanda pulls Bill in. When something needs a steady operator to get it done, that's her.
Client Success Manager & Social Media Lead
Laoise is your day-to-day contact at PurpleTree. She handles onboarding, makes sure HR:Duo is set up and working for your business, and keeps the lines of communication open so questions get answered quickly.
She also runs PurpleTree's social media, which means most of what you see from the team on LinkedIn, Instagram, and Facebook is her work: the HR explainers, the team posts, the campaigns, and the occasional bit of personality that makes a HR consultancy feel like actual humans.
If you've got a question about your account, need a walkthrough of the software, or want something actioned, Laoise is your first call.
At PurpleTree, we help organisations navigate the ever-changing world of HR through innovative HR solutions and decades of consultancy expertise.
Our goal is to equip SMEs with the tools, knowledge, and foresight they need to overcome their HR challenges, stay compliant with Irish employment law, and achieve long-term success.
We achieve this by taking the time to understand each client's unique goals and by providing tailored HR support packages that drive real results.
So, if you're looking for a forward-thinking provider to help unlock your business's full potential, get in touch today.
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