Privacy Policy

Last updated: 28/08/2025

Introduction

PurpleTree.ie (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and protect your information when you visit our website or use our services.

Information we collect

Information you provide directly:

• Name and contact information
• Account registration details
• Communications with us
• Payment information (processed securely by third parties)
• Any other information you choose to provide

Information collected automatically:

• IP address and device information
• Browser type and version
• Pages visited and time spent on site
• Referring website addresses
• Cookies and similar tracking technologies

How we use your information

We use your personal data to:

• Provide and improve our services
• Communicate with you about our services
• Process payments and transactions
• Comply with legal obligations
• Protect against fraud and abuse
• Analyse website usage and performance
• Send marketing communications (with your consent)

Legal basis for processing

We process your personal data based on:

• Consent: When you have given clear consent
• Contract: When processing is necessary for a contract with you
• Legal obligation: When required by law
• Legitimate interests: When we have a legitimate interest that doesn’t override your rights

Sharing your information

We may share your information with:

• Service providers and business partners
• Payment processors
• Legal authorities when required by law
• Other parties with your explicit consent

We do not sell your personal data to third parties.

Data retention

We retain your personal data only as long as necessary for the purposes outlined in this policy or as required by law. When data is no longer needed, we securely delete or anonymize it.

International transfers

If we transfer your data outside the EU/EEA, we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses.

Security measures

We implement appropriate technical and organisational measures to protect your personal data, including:

• Encryption of data in transit and at rest
• Access controls and authentication
• Regular security assessments
• Staff training on data protection

Your rights

Please see our GDPR Compliance page for detailed information about your rights and how to exercise them.

Changes to this policy

We may update this privacy policy from time to time. We will notify you of any significant changes by posting the new policy on our website.

Contact information

For privacy-related inquiries, contact us at:

• Email: [email protected]
• Phone: +353 1 800 787 333